Excellent article distinguishing Marketing in the Golden Age versus the Digital Age – from McKinsey. Interview|McKinsey Quarterly How Google breaks through Lorraine Twohill, Google’s senior vice […]
Why all the noise about marketing automation? As a category, industry Act-On Marketing Automation revenues grew 50% to reach the $1.2 billion in 2014, and are expected […]
To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into full digital businesses. Here are seven traits that successful digital enterprises […]
