August 8, 2016

Marketing in the Golden Age versus the Digital Age

Excellent article distinguishing Marketing in the Golden Age versus the Digital Age – from McKinsey. Interview|McKinsey Quarterly How Google breaks through Lorraine Twohill, Google’s senior vice […]
August 9, 2016

CEOs Want Marketing Automation

Why all the noise about marketing automation? As a category, industry Act-On Marketing Automation revenues grew 50% to reach the $1.2 billion in 2014, and are expected […]
August 9, 2016

Straight talk about Email Marketing

A good friend and a very smart one at that recently sent me a matter of fact email about how to improve my outbound marketing. I […]
August 9, 2016

The seven traits of effective digital enterprises

To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into full digital businesses. Here are seven traits that successful digital enterprises […]