This classic McKinsey article nails it! The largest corporations rarely sustain strong growth unless they compete in the right places at the right times Growth is […]
Excellent article distinguishing Marketing in the Golden Age versus the Digital Age – from McKinsey. Interview|McKinsey Quarterly How Google breaks through Lorraine Twohill, Google’s senior vice […]
Why all the noise about marketing automation? As a category, industry Act-On Marketing Automation revenues grew 50% to reach the $1.2 billion in 2014, and are expected […]
