August 10, 2016

Nine questions to help you get your digital transformation right

Transforming your marketing efforts to online may seem simple. However, it is not as easy as it may first appear. The following article by McKinsey and […]
August 10, 2016

How Atlas Helped Grow Urology Practice Revenues By 17%

Here are the highlights of our work with a LUGPA member.   Situation: A well-established regional Urology practice was dealing with a familiar set of challenges. […]
May 26, 2017

Customers Demand More as Digital Changes the Customer Experience

What use to be a great customer experience may not be enough today. Your competitors are adopting digital tools to give a faster, more accurate  and […]
August 14, 2017

From Mad Men to Big Data

The following interview and video gives a remarkably concise and interesting perspective about how advertising has changed. Very entertaining and yet it boggles the mind on […]