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Digital Tools are Not Enough

A recent Atlas client was struggling with one of its divisions. The division had cool technology but did not know how to create winning solutions for its target market. Their sales and marketing efforts were spread out in many verticals using a variety of channels. Not surprisingly the division is not growing and its parent is losing patience. We helped them select the right vertical and to create solutions for their top prospects.
The following McKinsey article is a helpful reminder of rather than rushing headlong into digital; think through how digital can help you create value.