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Fixing Solutions Selling

While solutions selling is rising in popularity, companies who tailor to customer needs rather than promote one standard product often have less developed commercial capabilities than their peers. Read more to learn how to fill capability gaps while best serving your customers.

Click here to read “What’s Wrong with Solutions Selling–And How to Put it Right” by Boudewijn Driedonks, Berenika Hengstebeck, and Michael Viertler.