Is Your Selling Process Mapping to Your Target Customer’s Buying process?September 11, 2017
The Elements of ValueSeptember 20, 2017
Some leaders just like to keep doing what has worked in the past. Makes sense…to an extent. The question is not if it is working now but will their business model work in 2-4 years. The reality is that many incumbents are not thinking through how digitalization impacts their entire enterprise. Rather they invest their calories in the table stakes of marketing and distribution. There is so much more….see the impact of digitalization on once leaders.