Companies must adapt to survive. Particularly in today’s digital age, the rate of transformation is accelerating. Atlas helps bring together an organization’s leaders to evaluate where they are today and where they want to be tomorrow.
Chad Kookie’s article below provides a very good roadmap for firms looking to add more marketing technology. The bright shiny object isn’t always the right solution. […]
Excellent article distinguishing Marketing in the Golden Age versus the Digital Age – from McKinsey. Interview|McKinsey Quarterly How Google breaks through Lorraine Twohill, Google’s senior vice […]
To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into full digital businesses. Here are seven traits that successful digital enterprises […]
