In an exponential growth atmosphere, companies must be able to successfully build new businesses in order to stay on top. Discover the key to your success […]
Are you dreaming of rising through the ranks of your company and reaching the much-sought-after “C-Suite”? Click the link to discover how developing authentic confidence and […]
With every day comes new data and analytics. The leading tech companies have learned how to use this data to their advantage and create new strategies […]
In the continually advancing world of business analytics, it’s easy for B2B sales leaders to get caught up in the glitter of new information and lose […]
With 2021 just around the corner, entrepreneurs everywhere are setting new resolutions to build upon their existing companies and start new ones. Read these five rules […]
Cybercrime threatens every company and business. In the past year, private companies spent 8.2 billion dollars on AML. Here is how you can help protect what […]
In the balancing act between product innovation and digital marketing strategies, business tech companies need to develop a holistic view of their customer bases and integrate […]
From improving customer experience to expanding the global economy, artificial intelligence can revolutionize the business world, but companies have been slow in adopting it on a […]
Successful CEO’s know how to adapt to the ever-expanding world of technology. By working with others at all levels of a company to implement modern technology […]
Many of the leading companies have adapted their business models to use revenue growth management. See why this concept is changing the market! Wishing you best, […]
60% of respondents have reported having a stalled digital transformation. Even if your digital transformation stalls, there are many ways to gain back momentum. It is […]
Today’s world is being rocked by COVID-19. Businesses and individuals are trying to find new ways to generate revenue during this time. Brick and mortar appear […]
During the time of the economic crisis, banks play a crucial role in stabilizing your business. Banks are an essential service. COVID-19 has caused a burden […]
When working with an established business model, it can be hard to put aside tried-and-true practices in favor of effecting radical innovation. Take a look at […]
COVID-19 has affected the way consumers are spending. Debit and credit card spending has created new trends in spending categories that have not been largely spent […]
{Birmingham, Ala., June 9, 2020} – If you know Michael Connolly, Managing Partner of Atlas Digital Partners, you quickly realize that Michael is passionate about building […]
In today’s world, your marketing must be able to satisfy the consumers’ demands and desires. Find out why on-demand marketing is the best route for you! […]
From Facebook to Nike, the most successful companies are the ones that, instead of trying to create something entirely new, seek to disrupt an established industry […]
It is with incredible excitement and pride that Atlas Digital Partners’ portfolio company, Varsgen, is live in the Shopify App Store. Varsgen protects online merchants from […]
Micro SaaS business is about solving a problem in a niche market. With advantages in freedom, speed, and support, Micro SaaS companies are a minimalistic and […]
Although openly expressing passion can be a valuable tool in furthering a business venture, there are times, such as in certain professional settings that require a […]
From robots, to 3D printing, nano-technology, and more–read up on the biggest upcoming business tech trends of the new decade and catch a wave on the […]
While solutions selling is rising in popularity, companies who tailor to customer needs rather than promote one standard product often have less developed commercial capabilities than […]
“Winning in Automation Requires a Focus on Humans”: While automation technology is popular, it can be misused by companies seeking short-term solutions. By tracking each step […]
Too many leadership teams fail at the digital challenge. Successful organizations are transforming themselves to compete. Learn why some organizations are more successful than others as […]
Fascinating article about the need to have a sense of urgency with regard to a digital strategy. The McKinsey authors spell out why digital strategies fail. […]
I don’t know about you, but I have had many friends subscribe to e-commerce products and they ultimately cancel. Dollar Shave, Blue Apron, etc. Nonetheless, the […]
Your Customers expect better service because your competitors are delivering better service by leveraging digital solutions. Patients don’t want to talk to antiquated appointment setters, for […]
The digital world has turned the competitive landscape around for so many industries. Who would have thought that an online bookstore would become a behemoth in […]
This article by McKinsey and Company lays out a compelling case that in order for companies to outperform their competitors today they need to act decisively […]
I have found the following article fascinating because it goes deep into what today’s customers want. SPOILER ALERT- It’s not just price. They want an emotional, […]
A recent Atlas client was struggling with one of its divisions. The division had cool technology but did not know how to create winning solutions for […]
The following interview and video gives a remarkably concise and interesting perspective about how advertising has changed. Very entertaining and yet it boggles the mind on […]
What use to be a great customer experience may not be enough today. Your competitors are adopting digital tools to give a faster, more accurate and […]
Read how Buzz Analytics (a form of social media listening) are helping companies refine their offerings and marketing efforts. If you’d like to outlearn how Buzz […]
Here are the highlights of our work with a LUGPA member. Situation: A well-established regional Urology practice was dealing with a familiar set of challenges. […]
Many of us have lived thorough the tech bubble in the early 2000s. The following McKinsey authors explain why this time is different. And although, they […]
Fascinating look at results of new CEOS versus incumbent CEOs for Enterprise companies. The core message is that whether you are promoted from within or you […]
Transforming your marketing efforts to online may seem simple. However, it is not as easy as it may first appear. The following article by McKinsey and […]
If you still find sales enablement confusing to understand or you have already researched what it is and it still doesn’t make sense, check out this […]
Yes? No? Maybe? You’ll never know! Here’s an amazing article by Salesforce that can let you assess whether your company already needs a sales enablement solution […]
Dealing with sales enablement is not a walk in the park. Sure, it can give your company a drastic improvement in dealing with potential clients. If […]
I am sympathetic to the challenges our healthcare leaders confront each day. Serving patients, nurse staffing, keeping up with regulations and coping with reimbursements. But what […]
We discuss how clean and accurate data will make your CRM data conversion less of a headache. Proper planning and cleansing of your customer data from […]
Lead nurturing is a vital part of any successful business or agency’s marketing plan. If you aren’t sure what exactly lead nurturing is, we’ll use Andre […]
If you’re in charge of choosing CRM software for your company, you might be overwhelmed. You need a CRM that connects your team, tracks your sales, […]
Leaders are seeing the benefits of “as a service” business models. Middle management are reluctant to adopt because they feel threatened. Interesting cultural dilemma. At Atlas […]
Atlas Insights: Your newest source on sales, marketing, marketing tech, and analytics. Read through our articles or take our online quiz on digital marketing. Strong insights […]
2/3s of Marketing and Sales professionals do not use a Marketing Automation Platform (MAP) because they do not not know how to handle the data management […]
I get this question frequently from emerging growth CEOs – especially SaaS CEOs. You should know your net promoter score. It can impact your valuation and […]
I never tire of seeing Scott Brinker’s marketing technology landscape. I sometimes wonder how CMOs and CEOs of mid sized companies can keep up with the […]
Fascinating article with great data that underscore the importance of having a forwarding component to your emails. Of course personalization and and calls to action remain […]
As the following article highlights, traditional financial institutions and processes will be disrupted by digital. How the payments industry is being disrupted While we expect the […]
Mike points out the pitfalls of trying to implement a marketing automation tool without thinking through the implications. ~MIC Less Than 10% Of Companies Are Using […]
To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into full digital businesses. Here are seven traits that successful digital enterprises […]
Why all the noise about marketing automation? As a category, industry Act-On Marketing Automation revenues grew 50% to reach the $1.2 billion in 2014, and are expected […]
Excellent article distinguishing Marketing in the Golden Age versus the Digital Age – from McKinsey. Interview|McKinsey Quarterly How Google breaks through Lorraine Twohill, Google’s senior vice […]
This classic McKinsey article nails it! The largest corporations rarely sustain strong growth unless they compete in the right places at the right times Growth is […]
I’m excited to be co-hosting the 3rd Annual Bama Bash for SaaS and Internet CEOs. If you’d be interested in attending, contact me at mic@atlasdigitalpartners.com. […]
Very good article about the pitfalls of marketing automation – if you are thinking about installing a marketing automation or feel like it is not working […]
Zane Tarence, a friend of mine, and his firm Founder’s Investment Bank have recently published a newsletter outlining the financial health of the SaaS industry. The […]
Chad Kookie’s article below provides a very good roadmap for firms looking to add more marketing technology. The bright shiny object isn’t always the right solution. […]
As you no doubt know by now, Microsoft will be acquiring LinkedIn. This landmark deal valued at $26.2 Billion dollars – yes billion – combines MSFT’s […]
Cold calling is for amateurs! Once you have delivered quality content to your readers, they are ready to be your customer. Check out this infographics by […]
Whether it’s traditional or digital marketing, there is no denying that content will forever be the King. It’s vital and should not be overlooked. Learn more […]
Is your content marketing team giving the sales department the right content? Learn more from Kissmetric’s article! Ninety five percent of buyers choose vendors that provide […]
While marketing automation sounds fantastic, it is something that not every business might need. Before investing in this new technology, first ask yourself, “Does my business […]
Is your content marketing team giving the sales department the right content? Learn more from Kissmetric’s article! Ninety five percent of buyers choose vendors that provide […]
Whether it’s traditional or digital marketing, there is no denying that content will forever be the King. It’s vital and should not be overlooked. Learn more […]
