"No problem can withstand the assault of sustained thinking." - Voltaire

September 15, 2020

Getting to Scale with AI…

From improving customer experience to expanding the global economy, artificial intelligence can revolutionize the business world, but companies have been slow in adopting it on a […]
September 1, 2020

The Future for Marketing in the Media Industry

In a career field that rises and falls with the flow of the economic cycle, marketers must adapt to their ever-evolving societies by working in a […]
August 15, 2020

The CEO’s New Technology Agenda

Successful CEO’s know how to adapt to the ever-expanding world of technology. By working with others at all levels of a company to implement modern technology […]
August 1, 2020

The 8 Must-Follow Rules for Rebranding Your Company (Infographic)

Rebranding is more than a change of name or logo–it’s a commitment to revitalizing every aspect of a company in order to meet the needs of […]
July 23, 2020

Revenue growth management

Many of the leading companies have adapted their business models to use revenue growth management. See why this concept is changing the market!  Wishing you best, […]
July 1, 2020

Tips on Taking Control of your Digital Transformation

60% of respondents have reported having a stalled digital transformation. Even if your digital transformation stalls, there are many ways to gain back momentum. It is […]
June 23, 2020

So You Want to Build an E-Commerce Business?

Today’s world is being rocked by COVID-19. Businesses and individuals are trying to find new ways to generate revenue during this time. Brick and mortar appear […]
June 18, 2020

Leadership of banks during COVID-19

During the time of the economic crisis, banks play a crucial role in stabilizing your business. Banks are an essential service. COVID-19 has caused a burden […]
June 15, 2020

How Traditional Companies Can Overcome Legacy Obstacles to Business Building

When working with an established business model, it can be hard to put aside tried-and-true practices in favor of effecting radical innovation. Take a look at […]
June 12, 2020

How are Consumers Spending during COVID-19?

COVID-19 has affected the way consumers are spending. Debit and credit card spending has created new trends in spending categories that have not been largely spent […]
June 10, 2020
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Atlas Digital Partners Hires 12 Summer Interns

{Birmingham, Ala., June 9, 2020} – If you know Michael Connolly, Managing Partner of Atlas Digital Partners, you quickly realize that Michael is passionate about building […]
June 1, 2020

The Coming Era of On-Demand Marketing

In today’s world, your marketing must be able to satisfy the consumers’ demands and desires. Find out why on-demand marketing is the best route for you! […]
May 15, 2020

Five Strategies Entrepreneurs Should Pursue to Purposely Disrupt Multi-Billion Dollar Industries

From Facebook to Nike, the most successful companies are the ones that, instead of trying to create something entirely new, seek to disrupt an established industry […]
May 6, 2020
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Private Equity and Covid Impact

PE firms are racing to run models on their portfolio companies to determine the impact of Covid 19. The rub will come if the PE firm […]
May 5, 2020

App Traffic + Covid 19

So which apps are growing and which are experiencing a decline in traffic. Our friends at Visual Capitalist have the answer
May 1, 2020

Leadership Essentials

True leadership is not a natural ability, but a “daily march” that we must live out in every choice we make. By setting the pace for […]
April 24, 2020

What Will Retail Look Like

Some of us grew up in the physical world. Today’s consumers grew up in the digital world. Physical retail has been struggling for a number of […]
April 22, 2020

Varsgen Is Live!

It is with incredible excitement and pride that Atlas Digital Partners’ portfolio company, Varsgen, is live in the Shopify App Store. Varsgen protects online merchants from […]
April 21, 2020

Digital Led Recovery

The world will never be quite the same again. Not sure what it will look like. Pretty sure that digital will drive new behavior. Take a […]
April 15, 2020

6 Micro SaaS Ideas You’ll Want to Steal in 2020

Micro SaaS business is about solving a problem in a niche market. With advantages in freedom, speed, and support, Micro SaaS companies are a minimalistic and […]
April 1, 2020

Bulky is Beautiful (Wayfair Interview)

With the rise of E-Commerce and home delivery, companies are adapting to their audiences in a variety of ways. Click on the article below to find […]
March 1, 2020

When Your Passion Works Against You

Although openly expressing passion can be a valuable tool in furthering a business venture, there are times, such as in certain professional settings that require a […]
February 15, 2020

The 20 Biggest Tech Trends in 2020

From robots, to 3D printing, nano-technology, and more–read up on the biggest upcoming business tech trends of the new decade and catch a wave on the […]
February 1, 2020

Fixing Solutions Selling

While solutions selling is rising in popularity, companies who tailor to customer needs rather than promote one standard product often have less developed commercial capabilities than […]
January 15, 2020

Steve Case’s 10 Tech Trends Series: Health and Wellness

It’s the start of a new decade, and with it comes new resolutions for overall health and wellness. In this article, Steve Case discusses how this […]
January 6, 2020

Winning in Automation Requires A Focus on Humans

“Winning in ‪Automation Requires a Focus on Humans”: While automation technology is popular, it can be misused by companies seeking short-term solutions. By tracking each step […]
October 24, 2019

Digital Transformation – Is Your Organization Lagging

Too many leadership teams fail at the digital challenge. Successful organizations are transforming themselves to compete.  Learn why some organizations are more successful than others as […]
October 29, 2018

Don’t Delay

Fascinating article about the need to have a sense of urgency with regard to a digital strategy. The McKinsey authors spell out why digital strategies fail. […]
April 10, 2018

What Makes for a Great Leader?

Well you can buy a bunch of books. You can go to a Ted talk. What the folks at McKinsey conclude is that you can cut […]
March 23, 2018

Do you think the Subscription e-commerce industry will grow?

I don’t know about you, but I have had many friends subscribe to e-commerce products and they ultimately cancel. Dollar Shave, Blue Apron, etc. Nonetheless, the […]
March 19, 2018

Your Customers Expect More Because…

Your Customers expect better service because your competitors are delivering better service by leveraging digital solutions. Patients don’t want to talk to antiquated appointment setters, for […]
January 18, 2018

We use to know who are competitors were? Not so easy now!

The digital world has turned the competitive landscape around for so many industries. Who would have thought that an online bookstore would become a behemoth in […]
January 11, 2018

The Case for Digital Reinvention

This article by McKinsey and Company lays out a compelling case that in order for companies to outperform their competitors today they need to act decisively […]
September 20, 2017
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The Elements of Value

I have found the following article fascinating because it goes deep into what today’s customers want.  SPOILER ALERT- It’s not just price.  They want an emotional, […]
September 11, 2017

Incumbents are Getting Hammered by Digital Disruption

Some leaders just like to keep doing what has worked in the past. Makes sense…to an extent. The question is not if it is working now […]
September 11, 2017

Is Your Selling Process Mapping to Your Target Customer’s Buying process?

We too often engage with clients who are using some basic digital marketing tools but they are not organized in a way that is relevant to […]
September 11, 2017

Digital Tools are Not Enough

A recent Atlas client was struggling with one of its divisions. The division had cool technology but did not know how to create winning solutions for […]
August 14, 2017

From Mad Men to Big Data

The following interview and video gives a remarkably concise and interesting perspective about how advertising has changed. Very entertaining and yet it boggles the mind on […]
May 26, 2017

Customers Demand More as Digital Changes the Customer Experience

What use to be a great customer experience may not be enough today. Your competitors are adopting digital tools to give a faster, more accurate  and […]
August 10, 2016

Beware the Siren Song Of Marketing Automation

The author of the following Marketing Automation article makes a very good point. A MAT tool can be useful but too many of them are complex […]
August 10, 2016

Using buzz analytics to gain a product and marketing edge

Read how Buzz Analytics (a form of social media listening) are helping companies refine their offerings and marketing efforts. If you’d like to outlearn how Buzz […]
August 10, 2016

How Atlas Helped Grow Urology Practice Revenues By 17%

Here are the highlights of our work with a LUGPA member.   Situation: A well-established regional Urology practice was dealing with a familiar set of challenges. […]
August 10, 2016

The ‘tech bubble’ puzzle

Many of us have lived thorough the tech bubble in the early 2000s. The following McKinsey authors explain why this time is different. And although, they […]
August 10, 2016

How new CEOs can boost their odds of success

 Fascinating look at results of new CEOS versus incumbent CEOs for Enterprise companies. The core message is that whether you are promoted from within or you […]
August 10, 2016

Nine questions to help you get your digital transformation right

Transforming your marketing efforts to online may seem simple. However, it is not as easy as it may first appear. The following article by McKinsey and […]
August 10, 2016

What Is Sales Enablement?

If you still find sales enablement confusing to understand or you have already researched what it is and it still doesn’t make sense, check out this […]
August 10, 2016

7 Signs You Need a Sales Enablement Solution

Yes? No? Maybe? You’ll never know! Here’s an amazing article by Salesforce that can let you assess whether your company already needs a sales enablement solution […]
August 10, 2016

The Biggest Sales-Enablement Problems and Their Solutions [Infographic]

 Dealing with sales enablement is not a walk in the park. Sure, it can give your company a drastic improvement in dealing with potential clients. If […]
August 10, 2016

[Infographic] Would You Hire This Robot?

Marketing Automation has come a long way. The following Infographic by Agile CRM is a quirky look at how the awkward v 1.0 MAT is now […]
August 10, 2016

How Healthcare Systems Can Become Digital-Health Leaders

I am sympathetic to the challenges our healthcare leaders confront each day. Serving patients, nurse staffing, keeping up with regulations and coping with reimbursements. But what […]
August 9, 2016

The Importance of Clean, Accurate Data for CRM Data Conversion

We discuss how clean and accurate data will make your CRM data conversion less of a headache. Proper planning and cleansing of your customer data from […]
August 9, 2016

How To Use Your CRM to Nurture Leads

Lead nurturing is a vital part of any successful business or agency’s marketing plan. If you aren’t sure what exactly lead nurturing is, we’ll use Andre […]
August 9, 2016

How to Choose the Right CRM for Your Business

If you’re in charge of choosing CRM software for your company, you might be overwhelmed. You need a CRM that connects your team, tracks your sales, […]
August 9, 2016

Want to be a better leader? Observe more and react less

My blogs are generally geared to the brave new world of digital enablement. This new digital world is great. We can act faster, smarter and more […]
August 9, 2016

Donald Trump Vs Jeb Bush: Website JebBush.com redirects to Trump

I guess being digitally savvy is getting more important. See Trump’s stunt in the link below. And, oh by the way. Did you know that snapchat […]
August 9, 2016

The Struggle From The Top: Building The Case For As-A-Service Is A Lonely Undertaking

Leaders are seeing the benefits of “as a service” business models. Middle management are reluctant to adopt because they feel threatened. Interesting cultural dilemma. At Atlas […]
August 9, 2016

Atlas Insights – Test Your Digital Marketing Knowledge

Atlas Insights: Your newest source on sales, marketing, marketing tech, and analytics. Read through our articles or take our online quiz on digital marketing. Strong insights […]
August 9, 2016

Patients are Becoming Impatient with Doctors Outdated Ways of Communicating

I don’t know about you, but I’m about done with automated phone trees and being placed on hold. Under the heading “How tough could it be,” […]
August 9, 2016

Why Marketing Automation Often Fails – Most Marketers Are Not Quantitative in Their Thinking!

2/3s of Marketing and Sales professionals do not use a Marketing Automation Platform (MAP) because they do not not know how to handle the data management […]
August 9, 2016

What Is NPS and Why Should I Care?

I get this question frequently from emerging growth CEOs – especially SaaS CEOs. You should know your net promoter score. It can impact your valuation and […]
August 9, 2016

The Changing Marketing Technology Landscape

I never tire of seeing Scott Brinker’s marketing technology landscape. I sometimes wonder how CMOs and CEOs of mid sized companies can keep up with the […]
August 9, 2016

6 Huge Marketing Pivots You Might Have To Make In The Next 12 Months

 If you are looking to shake up how you go to market in 2016 – here are a few helpful tips. 6 Huge Marketing Pivots You […]
August 9, 2016

Six Ways to Spice Up Your Marketing Collateral to Quickly Engage Audiences

Sometimes digital is all about the numbers but if you are not engaging with your buyers with great stories and activities, then they are not going […]
August 9, 2016

What Makes a Marketing Email Go Viral?

Fascinating article with great data that underscore the importance of having a forwarding component to your emails. Of course personalization and and calls to action remain […]
August 9, 2016

The Importance of Growth

In the following McKinsey article, the authors make it crystal clear that if you are not growing you are going to lose market share and profits. […]
August 9, 2016

Digital is Changing Payment Processing…Globally

As the following article highlights, traditional financial institutions and processes will be disrupted by digital. How the payments industry is being disrupted While we expect the […]
August 9, 2016

What Are the Key Competencies for Today’s Sales People?

Given that buyers wait to see sales people toward the end the sales cycle today – due to the internet – should sales competencies change. The […]
August 9, 2016

Marketing Automation: How to Frame the Business Case

The author points out that some firms are slow to adopt marketing automation. But, the facts are clear. If you are not using this tool then […]
August 9, 2016

2015 Bama Bash Look Book

So excited for the upcoming Bama Bash 3 for SaaS CEOs. It’s going to be a great event lead by my friends at Founders with support […]
August 9, 2016

Why You Should Care About Marketing Technology

Our clients often ask us for our view on MarTech. It can be a confusing and challenging topic; however very important for firms wanting to scale […]
August 9, 2016

Visual Media Can Help You Market Your Business

It is hard to focus on  the volume of ads served up to us every day. Side by side, up and down, we are presented with […]
August 9, 2016

Less Than 10% Of Companies Are Using Marketing Automation, Here’s Why

Mike points out the pitfalls of trying to implement a marketing automation tool without thinking through the implications. ~MIC Less Than 10% Of Companies Are Using […]
August 9, 2016

The seven traits of effective digital enterprises

To stay competitive, companies must stop experimenting with digital and commit to transforming themselves into full digital businesses. Here are seven traits that successful digital enterprises […]
August 9, 2016

Straight talk about Email Marketing

A good friend and a very smart one at that recently sent me a matter of fact email about how to improve my outbound marketing. I […]
August 9, 2016

CEOs Want Marketing Automation

Why all the noise about marketing automation? As a category, industry Act-On Marketing Automation revenues grew 50% to reach the $1.2 billion in 2014, and are expected […]
August 8, 2016

Marketing in the Golden Age versus the Digital Age

Excellent article distinguishing Marketing in the Golden Age versus the Digital Age – from McKinsey. Interview|McKinsey Quarterly How Google breaks through Lorraine Twohill, Google’s senior vice […]
August 8, 2016

The do-or-die struggle for growth

This classic McKinsey article nails it! The largest corporations rarely sustain strong growth unless they compete in the right places at the right times Growth is […]
August 8, 2016

3rd Annual Bama Bash

I’m excited to be co-hosting the 3rd Annual Bama Bash for SaaS and Internet CEOs. If you’d be interested in attending, contact me at mic@atlasdigitalpartners.com.    […]
August 8, 2016

The 5 Biggest Reasons Leaders Are Frustrated with Marketing Automation

Very good article about the pitfalls of marketing automation – if you are thinking about installing a marketing automation or feel like it is not working […]
August 8, 2016

Why Attitude Is More Important Than IQ

We were all blessed with a certain IQ, PQ (physical quotient) and EQ emotional quotient. The good news is that the most important one of all […]
August 8, 2016

At $50k in MRR, Running Out of Money Is No Longer an Excuse

Zane Tarence, a friend of mine, and his firm Founder’s Investment Bank have recently published a newsletter outlining the financial health of the SaaS industry. The […]
August 8, 2016

Why You Should Look Before You Leap Into New MarTech

Chad Kookie’s article below provides a very good roadmap for firms looking to add more marketing technology. The bright shiny object isn’t always the right solution. […]
August 8, 2016

Microsoft to acquire LinkedIn

As you no doubt know by now, Microsoft will be acquiring LinkedIn. This landmark deal valued at $26.2 Billion dollars – yes billion – combines MSFT’s […]
August 8, 2016

Ditch Cold Calls. Why Content Is King (Infographic)

Cold calling is for amateurs! Once you have delivered quality content to your readers, they are ready to be your customer. Check out this infographics by […]
August 8, 2016

11 Big Content Marketing Challenges (and How to Overcome Them)

Content marketing might seem easy but a lot of things go into it to make it effective. Along the way, there will be challenges and in […]
August 8, 2016

Why Content is King in Today’s Marketing

 Whether it’s traditional or digital marketing, there is no denying that content will forever be the King. It’s vital and should not be overlooked. Learn more […]
August 5, 2016

Hey Marketing! Are You Giving Sales the Right Content?

Is your content marketing team giving the sales department the right content? Learn more from Kissmetric’s article!  Ninety five percent of buyers choose vendors that provide […]
August 4, 2016

Looking Beyond Technology To Drive Sales Operations

Sales leaders and CEOs are constantly asked to do more with less. Where should you be placing your time and money to scale revenue faster? If […]
October 9, 2014

Is Marketing Automation Really For Your Business? Let’s Take A Look

While marketing automation sounds fantastic, it is something that not every business might need. Before investing in this new technology, first ask yourself, “Does my business […]
August 8, 2016

The 5 Biggest Reasons Leaders Are Frustrated with Marketing Automation

Very good article about the pitfalls of marketing automation – if you are thinking about installing a marketing automation or feel like it is not working […]
August 9, 2016

CEOs Want Marketing Automation

Why all the noise about marketing automation? As a category, industry Act-On Marketing Automation revenues grew 50% to reach the $1.2 billion in 2014, and are expected […]
August 9, 2016

Less Than 10% Of Companies Are Using Marketing Automation, Here’s Why

Mike points out the pitfalls of trying to implement a marketing automation tool without thinking through the implications. ~MIC Less Than 10% Of Companies Are Using […]
August 9, 2016

Visual Media Can Help You Market Your Business

It is hard to focus on  the volume of ads served up to us every day. Side by side, up and down, we are presented with […]